The CRM, filled in by voice
A rep comes out of a meeting, gets back in the car and moves on to the next one. By evening nothing has reached the CRM: not the contact they met, not the deal taking shape, not the follow-up due in three months. It isn't a discipline problem — typing into a CRM has never sold anything. So we come at it from the other end: they talk the meeting through out loud, a machine drafts the records, and they approve with one click.
- The rep talksMeeting, voice note, message.
- The assistant draftsContact, deal, reminder, email.
- The rep approvesOr corrects it in a sentence.
- The CRM is up to dateWith a record of who approved.
Nothing is written to your CRM until step 3 has happened.
Sound familiar?
If two of these sentences get said in your company, this process is costing you money every week.
- The CRM is current on closed business and empty on everything still in the making.
- What a rep knows about their patch leaves with them the day they go.
- The pipeline meeting is spent asking out loud for what should already be in the CRM.
- A client gets chased six months late, because nobody wrote the date down.
How we do it
We pick up what is already being said
A video meeting, a voice note dictated on the way out, a message typed in a hurry. It all comes in through the tool your teams already have open all day — Teams, WhatsApp, your internal chat. No new app to install, no extra screen to learn.
The assistant drafts records, not minutes
It picks out the contact, the company, the deal and the deadline that was mentioned. It checks your CRM for what already exists — so a record gets updated rather than duplicated — and drafts the follow-up email and the dated reminder that go with it.
The rep approves, and only then is anything written
They get the proposals one at a time, with the before and after whenever it's a change. They approve, correct in a sentence — “make that reminder 15 January” — or dismiss. Nothing enters the CRM without that click, and every write keeps who approved it and where it came from.
The assistant decides nothing and sends nothing on its own: it drafts, the rep approves. That is what makes teams accept it — a tool that writes to the CRM without their say-so gets worked around within a fortnight. And what gets written stays with you, in your CRM, not in one more tool.
A rough order of magnitude
No lead lost for lack of a follow-up: each one is logged and dated
= 20% more business, with the same team
15 salespeople × 5 meetings a week × 8 min of typing
= 10 hours of sales time a week
Where we apply it
Real estate
Leads, transaction files, incidents and meetings.
See the sectorDistribution and wholesale
Email orders, locked stock data, order tracking.
See the sectorConsulting and engineering
Bids, candidate pipeline, project staffing.
See the sectorTravel & hospitality
Bookings, guests, occupancy up to date.
See the sectorStart tonight, without us.
Four short how-tos, with the full prompts. We road-test them on client work before publishing. Free, no sign-up.
Set up your AI in 20 minutes
The first move: give it your context once.
20 min · once · no technical skillsOpen the workshop1:1s that prepare themselves
Everything gets transcribed, an agent files it, your check-ins prepare themselves.
20 min to set up · then 2 min before each check-inOpen the workshopEmails written in your voice
It learns your style from your sent mail, and drafts your replies.
20 min for the style · 10 more for the automationOpen the workshopYour company context, written down
What the AI needs to know about your company, written once and maintained.
20 min for v1 · then 15 min a weekOpen the workshopYour company already generates data. Make it generate margin.
Thirty minutes to identify the first process worth automating. You leave with an answer, whether you hire us or not.
Request your audit30 minutes · no commitment